Oshibori Concept USA × Le Must: Everything you need to know
Franck Salama
Oshibori Concept USA is the American home of the world's most refined welcome towel, made in France, now distributed by Le Must, the premium hospitality supplier serving luxury hospitality with premium condiments and preserves.
What Is Oshibori Concept?
Born in France in 2011, Oshibori Concept reinvented a centuries-old Japanese hospitality tradition: the oshibori, a moist, scented refreshing towel offered to guests as a gesture of welcome. Manufactured in Douai, France, under ISO 22716 cosmetic certification and tested dermatologically, each towel is made from 100% cotton, individually sealed for freshness, and available in signature fragrances including white tea, green tea, and orange blossom.
Oshibori Concept is the only oshibori brand officially endorsed by Forbes Travel Guide and trusted by properties such as Four Seasons, Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, and St. Regis worldwide.
Why Le Must?
Le Must is Oshibori Concept's US distribution partner, chosen for its deep roots in the American luxury hospitality market and its ability to deliver premium products to the most demanding properties. Whether you manage a five-star hotel, a Michelin-starred restaurant, or a high-end spa, Le Must makes ordering straightforward, fast, and tailored to your volume.
Fully Customizable for Your Brand
Every oshibori can be personalized, your logo, your colors, your language, your signature scent. Turn a simple welcome gesture into a powerful brand moment your guests will remember and share.
Ready to elevate your guest experience? Shop the full range at oshibori-concept.us or order directly through Le Must.